Signify and Mercedes-AMG PETRONAS F1 Team have announced a new partnership today. Connected by our shared passion for technological Innovation and sustainability, the partnership will advance the team’s vision of becoming one of the world’s most sustainable professional sports teams.
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Eric Rondolat, CEO of Signify, said: “We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. We share a passion for responsible Innovation to drive progress in our industries and beyond. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to benefit people and the planet.
“We are excited to have the opportunity to support the winning objective of Mercedes-AMG PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s performance. We are honoured to associate our brands with one of the strongest in the world and to deliver unforgettable racing experiences for the fans on the track while watching and gaming at home. With many collaborations already begun, I am eager to see this partnership grow.”
Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team commented: “Innovation and performance are at the heart of everything we do. We also consider our broader social responsibilities and embed sustainability in every action. Partnering with Signify is an exciting step that will help us further progress in both areas. Their world-leading lighting technology already powers several night races, and their pioneering commitment to climate action is inspiring.
We look forward to working together to establish synergies in this area and to their support of our ambition to become one of the world’s most sustainable sports teams. Well-being is linked closely with performance. Signify’s lighting technology and Innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.”
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, added: “We are thrilled to welcome Signify into our partner family. We are already privileged to collaborate with some of the world’s most innovative companies. Adding another world-leading business to our partner ecosystem in Signify is fantastic. We are excited to collaborate with them through their innovative technology and commitment to sustainability. Together, we are confident that we will create a partnership with a profound impact and lasting legacy.”
Signify and Mercedes-AMG PETRONAS F1 are committed to responsible Innovation, founded on a shared belief that performance should not come at any cost and that sustainability does not compromise performance. As both teams continue to drive the transformation of their industries, responsible Innovation elevates performance and leads to sustainable outcomes.
Environmental responsibility
Signify has led the transformation and decarbonisation of the lighting sector and recently announced its 2040 Climate Transition Plan, setting out its vision to reach net zero by 2040. The company has reduced GHG emissions across the entire value chain by 50% since 2019 and continues to advocate for energy efficiency and an accelerated energy transition. With the new partnership comes a commitment from Signify to share knowledge and expertise to support the Mercedes-AMG PETRONAS F1 Team in developing its Climate Transition Plan.
Well-being and performance
To win in Formula One, every team member must perform to their full potential at every moment. Signify’s lighting innovations will augment the team’s efforts to create optimal conditions for athletes, engineers and team members, helping them see, feel, and perform at their best. NatureConnect, Eye Comfort and other technologies will bring the power of daylight indoors to aid concentration, reduce eye strain, and support the body’s natural rhythm and ability to adjust to a challenging global schedule.
Unforgettable experiences
Signify’s lighting shines on night circuits in Singapore and Las Vegas, ensuring the fastest show on earth is perfectly lit. Signify also delivers immersive TV and gaming surround lighting for those who are not on the track, transporting fans home to the heart of the action.
