Singha and Stake F1 Team are set to embark on an even more exciting journey as they extend their long-running partnership for the 2024 and 2025 seasons. This extension marks a significant milestone in our shared history and underscores our commitment to mutual growth and success.
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A subsidiary of Boon Rawd Brewery, the first brewery established in Thailand, Singha Corporation has produced its famous beer since 1933: its unmistakable taste and the trademark mystical golden lion logo featured on each bottle are now synonymous with Thailand itself. Alongside Singha, the original Thai beer, Singha Corporation produces other major beer brands and a growing range of sodas, drinking and mineral waters, catering for a wide range of tastes and consumers.
The relationship between the team and Singha Corporation is not just a business partnership; it’s a unique journey that began in 2019 when the lion logos first graced the cars produced in Hinwil. Over the years, several successful activations, mostly involving our race drivers, have made Formula One and the team household names in Thailand and beyond. But more than that, the relationship created between Singha Corporation and the team run by Sauber Motorsport transcends business. It becomes family, a bond that is truly one of a kind.
Alessandro Alunni Bravi, Stake F1 Team KICK Sauber Team Representative:
Extending our partnership with Singha Corporation is a natural choice: it’s a move dictated not just by the excellent results it has produced in terms of investment, awareness and recognition but, most importantly, by the strong, personal bonds that the individuals in both companies have established. This relationship is based on loyalty, friendship, family, and, most importantly, mutual respect and trust. We will honour it in the best possible way, both on and off the track. We are all looking forward to continuing our journey together. We invite you to join us in celebrating this extended partnership and the success it will bring.
Voravud Bhirombhakdi, Senior Executive Vice President and Executive Director, Singha Corporation:
The partnership with Stake F1 Team KICK Sauber puts Singha in the spotlight in Formula One, one of the world’s most well-known and popular sports. As a Thai brand whose products are recognised and distributed globally, we are proud to have been involved in this sport since 2010 and have maintained a global partnership with Stake F1 Team KICK Sauber since 2019. The two-year extension of this relationship emphasises the commitment of Singha and the Stake F1 Team, the KICK Sauber team, to strive for success in motorsport now and in the future.
